Jan Tschichold, designer

Jan Tschichold, font and graphic designer, padre della grafica dei libri della Penguin (che hanno da poco compiuto 75 anni) e molto altro ancora.

Today, good taste is often erroneously rejected as old fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his own peculiar style rather than submit to any objective criterion of taste.